Top 2024 Trends for Lash Extensions and False Lashes

From red carpets to bridal parties to that glamorous barista at your favourite coffee shop, augmented or faux lashes are the hero of the most alluring makeup looks.

In fact, lash extensions have become so popular that Raquel DaSilva, owner of Toronto’s Lashgod Inc. beauty boutiques, expanded into professional education four years ago, based on high demand from clients and followers who wanted to learn. At least 65 per cent of students seek out lash training. “That’s what we’re most famous for.”

In step with lash extensions, DIY falsies have also reached perma-popular status. And lately, product innovations and new trending styles have made the options more wide-ranging than ever. Whether you’re getting ready for a wedding or your workday, these are the 2024 lash trends to glue on or request from your tech.

During this year’s awards season, many stars traded bold red-carpet makeup for a more natural glam. For example, at the Golden Globes, award winner Emma Stone glowed with a radiant complexion, defined brows and nude lip colour. But the minimal makeup look included one vital enhancement: accentuated, feathery lashes. “Wispy lashes became super popular last year when a ton of celebs, star makeup artists and TikTokers started raving about the Ardell wispy false lashes,” says DaSilva. “The lash industry ran to recreate these looks in a semi-permanent alternative. Now, wispies are one of our most requested lash extension styles.” This style, popular as both temporary falsies and extensions, features varying lengths for a more natural look, compared to the volume and drama of dense, doll-like lashes.

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For max wispiness, the fibres in each of these clusters have mixed lengths, and the set includes both 12- and 16-millimetre clusters so you can really customize your look. Pop them on below your natural lashes for up to 10 days of a natural-looking fringe.

Looking ahead, DaSilva anticipates more fluttery fun for the eye area. “I predict ellipse lashes are going to get very popular,” she says. “They split at the very tip to give the effect of a fluffier, more voluminous lash while still remaining super lightweight.”

Sometimes called flat or cashmere lashes, these fibres also have a root that’s more oval than the classic round shape. They’re an option lash techs can use for clients who have fine or damaged lashes because they offer more density with less physical weight. And the fluffiness is perfect for a minimal makeup look. “They’re on trend with the viral clean-girl aesthetic that won’t be slowing down anytime soon,” says DaSilva.

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This vegan DIY set from Toronto-born Velour mimics the look of ellipse extensions with criss-crossed hairs and a flared shape. They’re designed to fit perfectly without any trimming of the band and—bonus—they can be reworn at least 25 times.

For an even more pared-back look, a simple change of shade can support an ultra-subtle effect. “Brown lashes started trending hardcore last year when Charlotte Tilbury’s brown felt tip eyeliner went viral,” says DaSilva. “A ton of blondes and brunettes made the switch from traditional black lash extensions to a medium brown colour,” says DaSilva. They’re also a great option if you’re finding that, with age, black eye makeup looks too harsh. Many makeup artists stick to brown liner and mascara for their mature clients, and the same rule of thumb works for falsies and extensions too.

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Former J.Crew designer and eyeglass-wearing style icon Jenna Lyons set out to make the perfect falsies, painstakingly crafting strips strand by strand on actual eyelids until they looked just right. This pared-back set features shorter lengths, a soft brown shade, and a clear band so you can skip the liner.

At the statement-making end of the spectrum you’ll still find inky oversized options, like the extra-glam style Oprah’s been favouring lately. “In our booking system, the typical clientele getting dark, dramatic lashes in a mega volume format is in the 19-to-26-year-old age range,” says DaSilva. They’re perfect for dressy events when you want to dial up the drama and accentuate your eyes. “Really dense lash enhancements can also help draw attention to the eye and away from other regions of the face where there may be asymmetry,” says DaSilva.

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These mega-lashes are designed to avoid the telltale band that normally accompanies dramatic falsies. The clusters go underneath your lashes (rather than on top) for an undetectable yet impactful volume and length boost.

3 lash-extension devotees on why they love to wear them

“It gives a mini face lift look. I love how lash extensions enhance natural beauty when they’re done right.” —Raquel DaSilva, founder of Lashgod Inc. and Modern Aesthetics College, who favours Tinkerbell-inspired upturned lashes.

“They make me feel pretty. Not that I’m not pretty without them, but I just love the look they add.” —Charlene Dibayula, Toronto-based Shoppers Beauty pro & makeup artist who has been getting fluttery lash extensions for the past 3 years.

“Because I have very fine lashes and hooded eyes, I find wearing mascara always stains the top of my eyelids. I end up with raccoon eyes at the end of the day.” —Kristyn Schmerk, hairstylist and owner of Alchemy Hair Studio from Fort William First Nation in Thunder Bay, who opts for a cat-eye look with lash extensions.

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